A guide to the upload process

To ensure that your submissions meet our formatting and technical standards please, read through all the information below.

Name & Description

Your item name and description must accurately describe your item and its elements. They should both provide relevant information that makes it easy for buyers to find items meeting their needs. The name field should always be relevant, concise, and professional looking. The following are examples of good and bad naming practices:


  • “This is the File Name” – Capitalize the first letter in each word. Small words like “of” and “an” may be lowercase.
  • “Template with CMS” – Capitalize acronyms and abbreviations like XML and PSD.
  • “WordPress Template” – Do follow the industry standard even if it doesn’t follow the normal capitalization rules. For example, use jQuery and WordPress instead of Jquery and Wordpress.


  • Do not use all CAPS.
  • Do not use all lowercase.
  • “Beautiful & Stunning” or “The Ultimate Template” – Do not use subjective words like fantastic, amazing, or the best. These words describe your opinion rather than what the file actually is.
  • Do not describe what your item is similar to in its title, describe what it actually is.

Be sure to cover everything you offer in your item in your description? We would like to see the item description include an intro paragraph and a list of features with images. Many sellers go the extra mile and include screenshots to highlight major features within the theme, this helps to see what they will have control over. Lastly, simple things like an updated change-log let buyers know you keep your item updated and provide ongoing upgrades. Build confidence to buyers from start to finish with your item descriptions.

  • What about any custom functionality you built for the theme?
  • Did you mention you provide professional, 24/7 support on the item?
  • Are future updates of the theme free?
  • If it’s an older theme, is there a changelog?

Bottom line is not to assume they know these simple points and use this place to really let your item shine.

EXAMPLE(S): The item description of  Highend - Ultimate Multi-Purpose WordPress Theme is everything you could want in a description. It’s more than just an intro paragraph of the item and a list of features. That’s great but you’re relying on your live demo to sell your item when who knows if you’ve given them enough info to even want to take that action. Also, the creator of the Creativo 5.0 – Ultra Responsive MultiPurpose WordPress Theme does a great job updating a change-log that retains existing buyers and builds confidence with new ones.

Creating Thumbnails & Preview Images

One of the biggest factors on your item views comes down to your thumbnail and preview images. In other words, don’t overlook these! Take your time in creating something unique, professional and highlight the best features of your item.

Get creative to entice potential buyers to click on your item so they can read through all the features, support your offer, documentation and push them to view the live demo.

EXAMPLE: Take a quick look at the The Core - Multi Purpose WordPress Theme preview image and put yourself in a buyer's shoes. This seller has covered everything. A quick description about the theme, a few top features, great screenshots and of course a simple WordPress logo letting buyers know it’s a WP theme. Simple elements but all important. Remember within a marketplace setting, buyers searching for items really need specific and straight-forward information like this.

Image Preview (Hero Image)

Create a 1180px x 660px PNG for your preview image. Make sure your preview image is an accurate representation of your file. Your preview image must not contain trademarks or images of celebrities.

Thumbnail Images

Square Thumbnail 160px x160px PNG

Larget Thumbnail 260px x 156px PNG

Make sure your thumbnail images accurately represent your file. Your thumbnail images (and/or avatar image) must not contain trademarks or images of celebrities.

You are also not permitted to artificially add any official MOJO Marketplace graphical assets to your thumbnails, e.g. community badges or trending assets. This is considered "gaming the system" and works against our terms and conditions.

Dressing up your Live Demo

The live demo is vital to getting your item sold. Actually take time to use the sections of your theme to highlight features, show screenshots of the admin panel, display the different page templates, show a live chat support feature for support of your items. Most buyers are looking for placeholder images that meet their needs. For example a simple blog theme with photos of travel will sell better than random images.

Here are some examples of great live demos on the marketplace.

  • Core WordPress Theme – You can see the time put into this as you click through each page.
  • Highend WordPress Theme – Navigating the demo, you’ll see the appeal and the speed.
  • Creativo WordPress Theme – Not only is this theme clean and stylish, it’s packed with features.
  • Blogger WordPress Theme – Clean, elegant and easy to navigate.
  • Paws & Claws WordPress Theme – Niche themes are dominating sales.

Demo Data (WordPress only)

Making your item come “out-of-the-box” is essential to your customers. This can be the difference between a happy customer raving about your item to the world, or a refund. Include an XML file to help your customers import the demo content, and easily edit the site you showcased in the demo. The highest reviewed themes we sell, have a One-Click-Installer. Some even offer this for multiple demos.

Help file

An in depth documentation file can make or break even the greatest items. This web space might be simple to you, the seller. Customers don’t understand how to do the things you do. That is why you can sell your fantastic work. We recommend being as thorough as possible, in every step it takes to set up the item just like the demo. Some even go the extra step of offering videos and screenshots of how it should look and feel. Think about it, taking the time on this, saves you a ton of support time and refunds. Saving you money.  

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