As a seller, one of the best ways to maximize sales for seasonal content is to prepare and submit it ahead of time. Our sales data suggests that buyers typically search for, bookmark, and purchase seasonal content about 1 - 2 month before the actual holiday date, the Christmas season can even start as early as October.
To make sure that your item can be reviewed and published to the Market sites at the time our buyers are in demand for it, we recommend you submit your item(s) about 8 - 12 weeks prior to the date of the event.
The wait times listed should be used as a guide only as it may take more or less time to review your item(s) depending on a number of factors. In particular, seasonal increases in item submissions will generally increase the review wait times.