Bluehost Certified Theme Category

What makes a theme Bluehost Certified?

There are many WordPress themes available in the Bluehost Native Marketplace. One way to narrow down the search is to use the Bluehost-Certified filter. This filter works across all categories and will show customers themes that Bluehost has vetted based on the following guidelines: 

Design quality and theme functionality 

    • Theme’s overall design quality will be reviewed by the Bluehost Marketplace Team and may be a factor in determining eligibility (e.g., overall style, typography, design, colors, visual hierarchy, etc.)
    • Item demo content must appear to be displayed correctly with no apparent visual problems.
    • All expected components (title, body, comments, comment form, post meta, etc.) must be rendered correctly.
    • Page navigation for demo content should be free of broken links.
    • Must have a responsive layout (mobile-friendly).
    • Must be compatible across all browsers. (Note: We generally require support for the two latest major versions of the primary browsers, such as Chrome and Safari.)

Quick and easy theme installation

    • Theme includes downloadable demo content layouts that simplify site design and setup.
    • Upon installation, theme demo files and content should display actual images or placeholders for all demos in order to accurately demonstrate any content presented in the demo link(s). 

Note: Demo content (images, site copy, etc) is intended to be used for demonstration purposes of theme layouts or components, and not for publishing or to replace actual site owner content.

    • Demo installation should be simple. One-click demos are highly preferred and recommended, though not required.
    • Should include well-documented theme and demo installation instructions. 

Responsive Support


  • Support must respond within 24-48 hours Monday-Friday. Please be aware that holidays may impact response times.


Accurate, appropriate, and complete item descriptions

    • Description of demo layouts must be included with the theme.
    • Disclosure of image licensing. 
    • Suggested plugins should be listed in the item description.
    • Appropriate disclosure of key theme features. 
    • Free of grammatical errors or confusing language.

Regular version updates

    • Updates adhere to industry standards/best practices.
    • Theme files must be compatible with the two most recent major versions of WordPress and PHP.
    • Child theme is included/supported with theme purchase. 
    • Theme is compatible with the Gutenberg editor.
    • Plugins suggested by a theme need to be up-to-date.
    • Bluehost reserves the right to assess a theme’s overall site performance (e.g., page load and speed index) as a factor in determining eligibility.
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